Raised by a Marine who built cabinets

Luke Holle, a tile setter in Lincoln, Nebraska, who owns Superboy Construction LLC, traces his concern for quality to his father. His dad was a Marine, probably OCD in Luke's words, and also a craftsman, a carpenter, a cabinet builder and a small business owner. Luke says he was whipped into shape through childhood to just do things right.

A portrait of his dad

Luke lists the roles quickly: Marine, craftsman, carpenter, cabinet builder, small business owner. Together they describe a man who cared about discipline and about well-made things, and who also ran his own business. Luke speaks of him warmly.

Whipped into shape

He says his childhood taught him to just do things right. That is his own account of his upbringing, and he offers it as the plain reason he cares about quality today.

A business model built on excellence

Luke then ties it to business. He says his personality is more well suited to profiting off of doing things excellently than to doing a lot of things poorly. It is, he says, just the kind of business model he gravitates toward.

Questions people ask

What did Luke's father do?

Luke says his dad was a Marine, a craftsman, a carpenter, a cabinet builder and a small business owner.

Does Luke say high volume is the wrong way to run a business?

No. He says only that his personality suits profiting from excellent work, and that this is the model he gravitates toward.